Nature Valley Website

The beauty about nature is that it surrounds us, no matter where we are. With the modern distractions we sometimes overlook the benefits of nature and need to be reminded to recognize and embrace it. To go outside and just enjoy it. To help Canadians rediscover the benefits of nature, Nature Valley shows Canadians how easy it is to embrace nature with 100 fun and simple #NatureMoments, demonstrating that nature is closer than they think.

The website re-design engages consumers providing 100 accessible, bite sized #NatureMoments, one for every day of the summer. It also acts as a content hub for ongoing inspiration, blog content, and features a Park Finder and information on their products. The guiding principals of the website are to illustrate families and kids experiencing joy in accessible nature.